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Meet the Team Behind The Beauty Room & Co

  • Jun 2
  • 3 min read

A beauty studio is only as good as the people behind it. We are a small but mighty team, and we want you to know who you are entrusting your services to. Here is who we are.

First visit at The Beauty Room and Co beauty studio in Round Rock Texas


Lori, Owner and Esthetician


Lori is the owner and visionary behind The Beauty Room & Co. She built the studio with the dream of creating a different kind of beauty experience. Calm, intentional, and focused on natural results. View all our services on our service page.


What Lori specializes in:


  • Permanent makeup including lip blush, microblading, eyeliner, and lash enhancement

  • All consultations for permanent makeup services

  • Custom permanent jewelry services

  • The vision and direction of the studio


Lori has years of experience in the beauty industry and continues her education to stay at the forefront of techniques. She is meticulous about her work and passionate about helping clients feel like the best version of themselves.


Riann, Esthetician


Riann is our incredible esthetician who handles most of our regular services. Her warm personality and skilled hands make every appointment feel like a treat.


What Riann specializes in:

  • Lash lifts and tints

  • Brow lamination, waxing, and tints

  • Signature and teen facials

  • Microdermabrasion and facial add ons

  • Permanent jewelry


Riann is known for her gentle touch, her attention to detail, and her ability to put even the most nervous client at ease. She also has a real eye for brow mapping and color matching that clients consistently rave about.


Why Riann Is Booked First


As our default esthetician for most services, Riann handles a high volume of our daily appointments. When you book online, you will typically be booked with her unless you request Lori specifically (or if your service is one Lori handles, like permanent makeup).


This is a good thing. It means Riann sees a lot of clients, has lots of practice, and has built deep expertise in everything she does.


Our Approach as a Team


As a small team, we are intentional about consistency. Whether you see Riann or Lori, you can expect:


  • The same quality of work

  • The same warm, calm experience

  • Customization tailored to you

  • Honest recommendations

  • Attention to detail that shows in every service


For more on what makes our team different, read our What Makes The Beauty Room & Co Different post.


Cheska, Our Virtual Assistant


Behind the scenes, Cheska helps keep everything running smoothly. From scheduling to inquiries, she is the first point of contact for many of our communications and a key part of the team.


Continuing Education


We are all committed to ongoing education. Our industry changes constantly with new techniques, products, and best practices. We invest in regular training to make sure we are always offering the best.


This commitment shows up in:


  • Modern, current techniques

  • Up to date safety protocols

  • Quality products we have personally tested

  • Honest recommendations based on real expertise


Why a Small Team Matters


Some studios hire constantly to fill chairs. We grow slowly and intentionally. This means:


  • You will see the same faces consistently

  • Your provider remembers you and your preferences

  • Quality is never sacrificed for volume

  • Our culture stays small studio focused

  • We can actually be a community, not just a business


Our Values as a Team


We share core values that shape every interaction:


Honesty. We tell you the truth, even when it is not what gets you to spend more.


Care. Every client gets our full attention. No phones, no rushing, no distractions.


Natural results. We enhance rather than transform. Subtle is our signature.


Continuing growth. We keep learning, keep evolving, keep getting better.


Community. Our clients become part of our story. We love getting to know you.


For more, read our Our Beauty Philosophy: Natural Results, Real Care post.


Come Meet Us


The best way to know us is to meet us. Free consultations are always available. About 10 minutes, no pressure, just a chance to chat and see if we are the right fit. View all our services and book directly on our website.


The easiest way to reach us is call or text 512-537-2150. You can also book online at beautyroomandco.com. We would love to help enhance your natural beauty.


You Might Also Like

  • Welcome to The Beauty Room & Co: Meet Our Studio in Round Rock

  • What Makes The Beauty Room & Co Different

  • Our Beauty Philosophy: Natural Results, Real Care

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